4 Marketing Tips
When you run a business it's not just the day to day running of it that you need to focus on. You must also focus on the marketing of that business. No matter what your marketing budget is, you have options available to you that won't break the bank.
GET A WEBSITE
If you don't have a website you're not deemed as a professional business. Fact!
You need to be represented online in multiple places, the first should be your website, a shop front for your business that works 24/7, even when you've finally switched off and sleeping. Use this platform to educate your potential audience and promote yourself and any exclusive offers that you have. A website is a powerful tool that acts as your online brochure or catalogue. If you sell products its even more powerful by potentially driving sales online.
Mobile usage is on the increase and steadily growing, just how many times have you used your mobile phone or tablet to research something online? Your customers are too! You should have a website that is mobile responsive, it has become essential. your site needs to adapt to each device, providing the relevant layout and content that best meets the users' needs. By having a mobile responsive website, you're optimising their experience when they visit. If you don't, you'll be missing out on potential customers.
The likes of Google will no longer be ranking websites that are'nt mobile responsive (those who are will be ranked higher, and will be the ones who get the visits.)
Mobile phones have a separate Google search algorithm, which means that just because your website ranks high on a desktop, it doesn't mean it will on a mobile device. Mobile searches have overtaken desktop searches.
I can personally recommend gpCMS
and Global Prospect Limited
who have built websites for business all over the world and offer low cost packages for startup businesses and bespoke websites or web systems for those who want something different. Why not give them a call and get a quote.
CREATE A PRESENCE ON SOCIAL MEDIA
Communicate with existing and potential clients on a fast moving communicative platform where you can share educational and fun information whilst building relationships and gaining trust with your audience.
The benefits of using social media for a business include your content has the potential of highlighting your business service or products, building on relationships along the way.
Imagine a busy networking room, if you walked in dressed in grey and spoke quietly and was afraid to come away from the corner of the room, no one would see you. If you stood in the middle of the room shouting what you do every five minutes, no one would take notice and likely turn their back on you. When in that networking room you need to listen to others, engage with them (even if it's not about business), share entertaining anecdotes and ask questions. If you are interesting to them, they will remember you, and more likely to introduce you to someone else in the room!
Social media can sometimes feel like you're hiting your head against a brick wall, but when done correctly it can increase/improve your brand awareness, show the human side of your business, drip feed your business name into newsfeeds, so you are in peoples minds when looking for your services/products. You'll be seen as a leader in your field, which can help with your reputation online. Having platforms for two way communication can help boost engagement and faster communication.
Ultimately remember - Be SOCIAL on SOCIAL MEDIA
If you need help with your social media, please contact me.
ASK FOR REVIEWS
So many are quick to criticise and so few say when they have experienced great customer service and are happy your product or service. Ask! Ask your clients/customers to leave you a Facebook review, a testimonial on your website, or a Google review on your Google Business Listing, whatever review site that you are using. Don't shy away from negative comments, use them. Acknowledge their concerns and encourage that you take this further offline, via a telephone call. You might want to do it by email, that doesn't matter, just don't continue the communication via social media. The acknowledgement itself shows anyone who can see the complaint that you are being proactive in the situation. It shows that you take feedback seriously and are happy to respond and act.
SEND A NEWSLETTER
Before reading further please make sure that you're aware of GDPR
with regards to collating information and sending newsletters. This is taking effect in 2018 and it's very important that you make yourself aware of it.
Sending a newsletter is an easy and fantastic way to reach an audience who's agreed to receive information regarding your services or products. If done correctly it can add real value for your audience. What I do is send an email once a quarter and include the most useful tips that I have shared from my social media platforms.
Many of the newsletter software available automatically keeps your mailing list clean and up to date, and not only that it allows the recipient to opt out should they want to. This isn't a bad thing, you only want those who are interested to receive your newsletters, no one wants to be reported for spamming and run the risk of being heavily fined (see the gdpr reference above!)
Do you have any further tips you would like to share? Please see the form below...