Business Blogging Tips
I'm assuming you have already chosen the platform to blog
from and now you''re sat at your desk about to create your first blog. You want
to raise awareness of your business, your product or your service. But, oh no, your mind has gone blank!! You have no idea what to blog about or where to start. Breathe, just relax Concentrate on providing a unique piece of writing
with informative content that your audience will enjoy. If you're not 'feeling it' then return
back to your writing when you are feeling more creative. In the meantime do
some research on the internet and see how others are writing about a similar
subject. Remember that any content that you write MUST be original, so please don't use
someone else's text (plagiarism). It will not help your SEO
either. Remember to quote any source after ensuring that the information they
have given is correct!
What to blog about?
You may already know what you want to blog about, but for
those of you who are stuck, here's a tip. Start typing a word or phrase into Google i.e SOCIAL MEDIA and you will see a drop-down box suggesting key phrases most commonly searched for. You can use those keywords / phrases as a
basis for your blog post! I just did this and already I can see that I could write
articles about SOCIAL MEDIA MARKETING or SOCIAL MEDIA ICONS, and there will be
an audience for that material.
Before starting to
write your Blog
Before you start tapping away, think about four questions
- Who are you targeting? (What
age group are they? What
sex are they? What
are their interests? Where
do they live? What
do they do for a living?)
- What are the benefits of people reading your blog
is a popular way of communicating useful information and
news. Show you're an expert in your field!
- What can you offer that is different to the noise already
out there? (Point
out your USP Unique selling point?)
- What is your goal? (To
make money? To
express yourself? To
help others? Raise
could be the common objections to your content?
Think about the objections that could be raised about the
subject you are writing about. For example, if I were writing about the
benefits of using social media, someone might object that they don't have time
to do social media. I would then consider including a solution about using a
platform (third party) to help them schedule their social media posts across multiple
platforms. This is guiding them past that objection (obstacle).
Consider the Structure
of your blog posts
Now think about the structure of
the article you want to create. Not only does your article need to be easy to
read, it has to please the likes of Google who will want to know if your blog is
providing educational content.
- The Title of your blog will most likely also be
the Page Name. Make it compelling and
attention grabbing. This will form your h1 tag (heading tag)
- The opening paragraph is important as you
only have the first 2-3 sentences to draw someone in to what you are talking
about, get them to read beyond that.
- Use h2 and h3 tages for sub
headlines. Don't put your text in bold to create a title. Use the H tags. These
signal to Google that they are headings.
- Use the content of your blog to connect with
your audience. Use emotive words that will trigger an emotion.
- Quote an authority, and if possible allow that
quote to be shared directly from your blog.
- Give practical advice that is easy to implement
- Have a CTA (Call to Action) "Subscribe here" "Phone
on 07809 479239" "Email us"
Proofread your article and ask someone to cast an eye over
it to check for typo's. I write as I
speak and often it won't be grammatically correct, but that is my voice. Choose your voice and tone and be consistent.
If you haven't got time to write your own blogs or website content then
consider asking a freelancer for help, but ensure that they are guided as to the tone and voice you wish to convey. (There's that obstacle I was talking about!)
Share your blog once it is published. Add posts on Facebook
and Twitter linking to the blog, entice them with a small intro and get them to
click the link to read more. If you have added an image to your blog, using
Pinterest and Instagram to show those images and again add a small amount of intro text of
your article and entice the audience to click for more information.
If you have any further useful tips for blogging, please leave in
the comments for others to read. Thank you.