Blogging for Business You''re sat at your desk about to create your first blog. You want to raise awareness of your business, your product or your service..... But, no! Your mind has gone blank!! You have no idea what to blog about or where to start. Let me help. I'm assuming you have already chosen the platform to blog from and now you''re sat at your desk about to create your first blog. You want to raise awareness of your business, your product or your service. But, oh no, your mind has gone blank!! You have no idea what to blog about or where to start. Breathe, just relax Concentrate on providing a unique piece of writing with informative content that your audience will enjoy. If you're not 'feeling it' then return back to your writing when you are feeling more creative. In the meantime do some research on the internet and see how others are writing about a similar subject. Remember that any content that you write MUST be original, so please don't use someone else's text (plagiarism). It will not help your SEO either. Remember to quote any source after ensuring that the information they have given is correct!

What to blog about?

You may already know what you want to blog about, but for those of you who are stuck, here's a tip. Start typing a word or phrase into Google i.e SOCIAL MEDIA and you will see a drop-down box suggesting key phrases most commonly searched for. You can use those keywords / phrases as a basis for your blog post! I just did this and already I can see that I could write articles about SOCIAL MEDIA MARKETING or SOCIAL MEDIA ICONS, and there will be an audience for that material.

Before starting to write your Blog

Before you start tapping away, think about four questions 
  • Who are you targeting? (What age group are they? What sex are they?  What are their interests?  Where do they live?  What do they do for a living?)
  • What are the benefits of people reading your blog article? (It is a popular way of communicating useful information and news. Show you're an expert in your field!
  • What can you offer that is different to the noise already out there? (Point out your USP Unique selling point?)
  • What is your goal? (To make money?  To express yourself?  To help others?  Raise awareness?  Other? What?)

What could be the common objections to your content?

Think about the objections that could be raised about the subject you are writing about. For example, if I were writing about the benefits of using social media, someone might object that they don't have time to do social media. I would then consider including a solution about using a platform (third party) to help them schedule their social media posts across multiple platforms. This is guiding them past that objection (obstacle).

Consider the Structure of your blog posts

Now think about the structure of the article you want to create. Not only does your article need to be easy to read, it has to please the likes of Google who will want to know if your blog is providing educational content.

  • The Title of your blog will most likely also be the Page Name. Make it compelling and attention grabbing. This will form your h1 tag (heading tag)
  • The opening paragraph is important as you only have the first 2-3 sentences to draw someone in to what you are talking about, get them to read beyond that.
  • Use h2 and h3 tages for sub headlines. Don't put your text in bold to create a title. Use the H tags. These signal to Google that they are headings.
  • Use the content of your blog to connect with your audience. Use emotive words that will trigger an emotion.
  • Quote an authority, and if possible allow that quote to be shared directly from your blog.
  • Give practical advice that is easy to implement
  • Have a CTA (Call to Action) "Subscribe here" "Phone on 07809 479239" "Email us"


Proofread your article and ask someone to cast an eye over it to check for typo's. I write as I speak and often it won't be grammatically correct, but that is my voice. Choose your voice and tone and be consistent. If you haven't got time to write your own blogs or website content then consider asking a freelancer for help, but ensure that they are guided as to the tone and voice you wish to convey.  (There's that obstacle I was talking about!)


Share your blog once it is published. Add posts on Facebook and Twitter linking to the blog, entice them with a small intro and get them to click the link to read more. If you have added an image to your blog, using Pinterest and Instagram to show those images and again add a small amount of intro text of your article and entice the audience to click for more information.

If you have any further useful tips for blogging, please leave in the comments for others to read. Thank you.