Most people don't bother marketing effectively, so I want to share my lessons learned to-date.
Seriously, stop reading about marketing strategies, just start. Don't worry about getting things perfect, you can work on a great marketing plan later, start now to engage with customers via email, telephone calls, networking events and of course social media. You can learn on-the-job, the most important thing is to start, don't be scared.
It's far too easy to spend 9-5 working on your business (nine to five? Wouldn't that be a luxury, start-ups are probably doing 80+ hours a week?), you must reserve and protect time to perform essential marketing tasks.
I have found some fantastic nuggets of information through websites, RSS feeds, Twitter, Facebook and of course books that drip-feed marketing ideas and strategies to me. I highly recommend the book Traction - A start-up guide to getting customers, it covers 19 marketing channels that are summarised in my blog. I typically concentrate on 3 to 4 channels at a time, but I've currently had the most success with search engine marketing, search engine optimisation, social and display ads, content marketing, engineering as marketing and existing platforms.
As counter-intuitive as that sounds, don't use social networks such as Facebook and Twitter to exclusively sell your products or services, aim for a 80/20 rule; spend 80% of your time engaging with your prospects and customers to learn and offer advice, tips, etc. Spend a maximum of 20% raising awareness and selling your services.
I use Trello to keep track of all my tasks, I also have a clearly defined roadmap for features I wish to include in my products, you should review them regularly to ensure they still satisfy your customers needs. Don't work on anything else that doesn't contribute to your plan.
With the exception of Twitter, where it seems okay to repeat your messages at different times of different days, don't repeat the same message or theme over and over again, certainly don't flood your followers with posts either; they will highly likely unfollow you.
Don't keep context switching between work, emails and marketing, you can automate some marketing efforts with software tools, e.g. enabling you to schedule messages over the next two or three months.
I can help you with the Engineering as Marketing channel, plus I can help you automate your social media marketing messages with our web application called Social Scheduler.
Engineering as Marketing - principally this is where you can sell or give away technical products that helps to promote your products or services. For example, Social Scheduler is a subscription based product, my intention is to write a separate free tool that compares your social media engagement with your competitors and encourages you to share this tool with your followers. The tool will email you the results weekly, along with tips to increase your followers and engagement, oh and of course a link to sign up to Social Scheduler!
Article provided by Rob Wilson co Founder of Devology Limited Can you share with us your marketing advice? Please add it using the comment form below