10 Tips for Social Media Engagement
Are you a Business Owner and want to know how to boost your social media engagement?
Using social media can become very frustrating when you are posting status updates and there's no one engaging with you. No engagement is the digital version of tumbleweed. If it's early days on social media then this could just be from the lack of numbers who know about you. Invite your friends and family to connect with your accounts to get the ball rolling. Once they start engaging, their friends and connections will start to notice you and pop over to your account to find out more. If they like what they see then they may also connect with you and engage on your social media accounts. Your updates will soon start to show in peoples newsfeeds. A drip-drip-drip reminder that you exist. But remember that it is called social media. You need to be social to use social media successfully. DON'T sell, sell, sell. Make your posts engaging.
10 tips to help with your social media engagement
- Think about your social media strategy before posting. What is your goal? Are you on the right platforms?
- Set up alerts to monitor your brand on-line. Listen to what is being said, and interact where applicable.
- Be visual. Add a photo or video to your posts. Guess the caption always works well. Images are a great way to show behind the scenes of your business and those who work within it.
- Ask your audience questions. They love to know that their opinions count.
- Mention something relevant about your industry from today's news.
- All of the social media platforms are serving different audiences. Make sure that your updates are relevant for those audiences.
- Don't be afraid to show your personality, have a laugh, but also remember to be professional. (If more than one person tweets it is a good idea to get them to sign off with initials)
- Don't ignore your audience, even if you are attempting to hide from some negative comments.
- Keep your message simple.
- Encourage people to join in with a Call to Action.