Social Media Articles

For better engagement on social media you need to be smart. Here's some hints and tips for using some of the social media platforms. Feel free to add ones that you do.#SOCIALMEDIATIPavoid gossip and negative talkbe SOCIAL on social mediacreate valuable contentif you can't say anything nice, don't sa...

Are you for or against children using social media?When my youngest daughter reached 12 she asked for a Facebook profile. She pleaded with me stating that all her friends were using it, and she felt the odd one out. I refused! Do you think I was too hard and should have allowed her to have an accoun...

At the basis of all advertising is communication. Long before the internet, television, print media and even radio, we had no choice but to communicate via word of mouth. And to this day it still remains a valuable promotional method for businesses. Consumers are influenced by what they are ...

That's my social media checked. But just why am I doing it on my iPhone when I have a perfectly good computer next to me?! I check on both because my Facebook news feed is often different on my mobile verses my laptop. It has to do with the targeted advertising and personalisation. Also, as I unders...

Do you use photos or video to market your business? Have you consider using PinterestI love Pinterest but just like other social media platforms it can easily distract me from writing a lesson plan or going through my to-do list. The images and videos pinned by others have provided me with a list...

If you have read my other articles you will know that I am a great advocate of engaging with others on social media, especially other businesses. It's great for building relationships and trust around what it is that you can offer. Sometimes you just don't have the time to do that and it's as much a...

You have got more to gain than to lose by using social media effectively for your business. Social media is here to stay. If you are a business owner burying your head in the sand and waiting for the 'fad' to pass, you would be foolish. 92% of marketers claim that social media marketing i...

What are your social media New Year Resolutions?Have you thought about your New Year Resolutions yet? Here a few for you to consider once you return to your desk in the New Year. Tomorrow, is the first blank page of a 365 page book. Write a good one.1 - De-clutter your news feeds You don't need t...

Are you a Business Owner and want to know how to boost your social media engagement? Using social media can become very frustrating when you are posting status updates and there's no one engaging with you. No engagement is the digital version of tumbleweed. If it's early days on social media then th...

Link to your PAGE from your PROFILEHave you attended a networking event recently and connected with someone but can only remember their personal name and not their business name? Are you one of many who try and trace them through Facebook and come across their profile ....but no workplace informa...

What are the Facebook admin roles?So you have set up a Facebook Page and have a few admins to add but do not know what roles to assign them? This guide may help you, there are currently five options to choose from : Admin; Editor; Moderator; Advertiser, AnalystADMIN of a Facebook PageCan do the fol...

5 TIPS FOR USING #HASHTAGS ON SOCIAL MEDIA What is a hashtag? A hashtag is made up of a word or phrase prefixed with the hash symbol (#) there are no spaces between any words. They are popular on social networking platforms such as Facebook, Google+, Instagram, Twitter etc, although LinkedIn stopped...

Facebook, Twitter, Pinterest, YouTube Flickr, FourSquare, Instagram (and others) are all social media platforms with a specific purpose, but they all share one common factor: they allow people to interact socially in different ways. For example Facebook lets you tell your friends what you're up to, ...

What do all these Facebook terms mean?Many people are still new to Facebook and it is daunting having to learn what certain things mean and can be embarrassed that they don't already know. Hopefully this list of Facebook terms will go some way to helping them.Applications (Also known as Apps)Program...

Are you on Twitter yet?Many people are still new to Twitter and it is daunting having to learn what certain things mean and they can be embarrassed that they don't already know. Hopefully this list of Twitter terms here will go some way to helping. The Twitter platform enables you to post short 'new...

How do you get more social media engagement?By asking the right questions! When you start using social media it can become very frustrating when you are posting status updates but no one is engaging with you. No comments, likes, RTs or sharing...Why? If it's early days then you may not have many peo...

Who are you connected with on Social Media?If there is one thing that has always been at the core of running a successful business, it's networking. Reaching out to new clients, suppliers, and industry contacts is vital for any company. Now that the internet has revolutionised the way we do business...