Attain Business Success
Did you think clouds were made out of thin air? They are not. Clouds are formed from the process of condensation. Different types of clouds form under different circumstances. Businesses start because circumstances change. Here are four drivers to consider that may cause you to start a new business
The proverb states that without a vision people perish. When you are gripped with a vision of how your business can help yourself, your family and your community it brings purpose. A vision enables you to bring people, resources and opportunities together to create a tangible service or product. Vision produces an ability to leader and a determination to succeed.
When faced with redundancy, promotion or any change in lifestyle people will always do what is necessary. The job we would never consider taking now becomes mandatory. A worker is worth their wage. When our salaries fail to cover basic living costs that individual will look to create an income that will.
Life should be enjoyable. Work in itself can be it's own reward. When work becomes monotonous the individual will look for an escape to something new that will fulfil that desire.
Observation and being aware of what others are doing and have achieved will always cause you to think creatively. There really isn't anything new under the sun. However with new technology and ways of communicating and sharing information old ideas can be creatively re-purposed. When we started our business all four of these drivers propelled us forward. Having been through redundancy and foreseeing further redundancy one would prefer to become 'the master of our own destinies'. Our business started because of a conversation with a retired Indian businessman living in Las Vegas. He owns construction companies in New Delhi which are now run by his two sons.
He gave us 3 principals to attain success in business.
Choosing to implement the advice of a man who builds tower block, shopping centres and schools.
- Create a product
- Create a demand for that product
- Look after those that work for you and use that product.
The product that we created is a discount card. A simple plastic card with an expiry date. To create the demand for a plastic card is a little more complicated. We started to approach new, established businesses. They could have a high street presence, be mobile, home based or online. As long as they were local we approached them. In exchange for discount we offered a free webpage, marketing and footfall to their business. We have decided that we will never charge for advertising space, direct email campaigns and social media likes and shares. We know that a business that partners with us adds value to our business. That value creates demand and that's what will drive someone to purchase our product. What we have done is nothing new. We have simply re-purposed an old idea and coupled it with the advances of social media and mobile websites to create a product that is useful both to businesses and our customers. That's how we started our business out of thin air.
How will you start yours?