5 Tips Website Photography
Good Website & Social Media Photos are Important
Don't underestimate the importance of good photography for your website or Facebook page. The quality of your photos can make or break your website, Facebook page, or other online presence, all too often it's overlooked. One of the most critical components of your online shop window, particularly if you're showcasing a product you are selling either directly or indirectly is the photography. Good quality photos make a huge difference in the overall impression of your business, I've seen many otherwise decent businesses that are ruined by poor photo choices or low-quality photos, it doesn't matter if yours is a very small, part time, at home business or a large multi-national corporation - you should be proud to show off your product at it's best.
Do not skimp on photography especially if your business is based predominantly online, where we cannot feel and touch the product, we shop with our eyes and the perceived lifestyle that the photography of your product evokes. The best case scenario if you have the budget is to have professional photos taken. If this is not possible, then strive to produce better photographs yourself by either attending a local photography course or even sourcing a local photographer that will teach you on a one to one basis to take better photos of your products yourself - this would then be much more bespoke for your business needs and you would learn at the rate you dictate.
When visitors view your website, or Facebook page they are making a snap decision on the credibility of your business / product and what level of trust they will have. Your website is setting a tone. This is your chance to create a specific reality that will influence your prospective customer through imagery. Great photos will have a positive impact, and should reflect your brand. Would you be more likely to be enticed into a shop where the window was dirty and dark and you could hardly see the window display through the orange speckled glass?.. or the shop where the products are beautifully on display in the crystal clean and clear window, are beautifully lit and displayed in a way that makes you want to know more ?
5 tips for photographing your own products for sale.
- Find good natural light - maybe by a window, it doesn't have to be a really sunny day, in fact bright but diffused light on a cloudy day is much better than sunny. It doesn't matter if that light is in a bathroom - go where the light is nobody will know it was the bathroom when they see the photo!
- Decide whether your product needs to be the 'hero' - the centre of attention in the photo in which case clear the clutter away and place near a plain neutral wall. or whether you want it to be a lifestyle (in situ) image, in which case dress or place appropriately.
- Use a proper camera ( either point and shoot, bridge or DSLR is fine) and switch the on camera flash off - it creates horrible flat images, where you lose the details, and creates harsh, distracting shadows.
- Don't think your photograph has to be perfect straight from the camera - spend a few minutes uploading to an editing suite - there are free ones out there if you don't have one already or don't have the budget to pay for one, choose which photos of the product are your favourite and only edit those. Brighten them a bit if required, make sure the colours look true, maybe adjust contrast, and sharpen to emphasise details.
- Attend a local course or ask a local photographer if they will teach you the basics to get the best out of your camera and give you some great tips, ?.then practice practice practice ?. & learn with your camera manual how to use your camera to it's full potential.
Photography Courses East Sussex
If you are interested in taking a photography course, to be able to photograph your products more effectively then please contact Chocolate Photography
Photo copyright & article thanks to Chocolate Photography. Do you have any other tips to share? Please share them below.